Just as you compete for top talent locally you also compete for top talent globally when hiring remote.
I live in Sweden now and have dealt with a lot of Swedish companies over the years. It is hard to explain this to the locals because they see Sweden as a big tech hub where all the talent is at, but the scale of things in Brazil is _crazy_. I worked in a telecom project where this one single company had more active (paying) SIM cards than the population of Sweden several times over.
Just because it is a poorer country doesn't mean it is easier engineering, if anything the engineering is harder.