I think the reason that it's more prevalent with software is that it's easier to hand-wave away stuff, because you can say "well we're creating the market for this field". I don't fall for that stuff anymore, but I did when I was first starting in this field.

[1] https://news.ycombinator.com/item?id=41723417

Genuinely asking.

Be sure that the fraud is obvious at the time of the post (and not in retrospect), is actively celebrated at the time.