AI is not a substitute for personal effort; it's a tool for going where one struggles to go alone.

For work to not feel like work, one has to be super passionate about the goal that one is working toward, and this is never possible at a job. Most people have forgotten what it means to have a personal passion, some of which can also manifest a commercial angle.

To make a long comment short, AI is the missing glue in ikigai that brings everything together.