> If their choices were unpopular, people would flock to alternatives. They don't.
What you are saying is actively happening right now.
Certain people dont like that another certain group of people have been allowed back onto Twitter, and so they are going in droves to Mastodon/Bluesky/Threads/TruthSocial etc.
Twitter has received an 87% drop in revenue since reinstating previously blocked accounts.
Id say people are flocking to alternatives.
This is creating an extremely fragmented society, all creating their own bubble of what they want to see. History has shown that where this happens it increases aggression and intense reaction, where people are not used to seeing things they disagree with and so when they do they react more violently.
> Firms have a right to their property, and the choices of how they maximize revenue on it.
Of course they do, but what this generally turns into in the modern age is 'The left doesnt like what the right have to say, block them plz". Then this turns into a political argument, when in fact one group of people just dont want to hear what a different group of people have to say because 'it offends them'.
> I mean, should the head of a media firm be threatened by the Government or President, and forced to comply with their preferred style of gatekeeping?
We have rules and laws to prevent this as it is recognised as being a threat.