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How much of that is because of politics? Already at the point of takeover, Musk was so hated by half the US for various reasons that it became profitable for major publishing platforms to abandon Twitter/X "on principle". When you're in that situation, nothing on the object-level can help you - neither good management nor technical competence. Revenue depends indirectly on the public opinion, and half of it wants nothing to do with you.
US nuclear arsenal is not in this situation.