Because it's in vogue. We as a society have deluded ourselves into believing that certain things (being able to talk about your emotions, constant positive affirmations) are at the same time both vitally necessary to life and that without it life is incomplete, as well as that doing this for your family is somehow a huge burden to the point where it needs to be described as labor.
> (Also, I don't get this emerging narrative that men interacting with OnlyFans cammers is necessarily pathetic, but middle-class professional women interacting with AI boyfriends/girlfriends is necessarily brave and empowered and avant-garde.)
For the same reason that men's singleness is ascribed to them being horrible people who deserve their lot in life, while women being single is an empowered choice.