The worst are when they pick a generic English word for a project that has nothing to do with that word. I'm not going to name and shame, but there are so many examples of new project that get posted to HN monthly that have irrelevant and unsearchable names. We see things like "Show HN: Banana - A lightweight URL parsing library in Rust". WTF does URL parsing have to do with bananas? How do you expect that word to be uniquely searchable back to your project??