YouTube CEO:TV surpassed Mobile as primary device for YouTube viewing in the US (opens in new tab)

Sample size of 1 so caveat emptor! In my household YT shorts on TV is used precisely for that reason by my kid who does not have a dedicated device. I personally like to watch travel videos or train videos which display a lot better on a larger screen TV since they are essentially documentaries with lots of visuals that should be "experienced"

Myself, my 18 year old and my girlfriend all watch YouTube on our TVs. I don’t watch shorts in general but the other 2 watch shorts. All of us have an iPhone and either a MacBook or iPad so it isn’t a case of no other device.

My wife and I have a couple Apple TVs in our house which are primarily used for watching YouTube and Law and Order reruns. We watch mostly "normal" content on YouTube, but I'll queue up shorts as well if they look interesting. I typically watch educational content on YouTube so I like the bite-sized snippets that you get with shorts.

But I think one of the biggest factors for shorts on YouTube TV is that they're not separated out into different rows or areas like they are on mobile/desktop. On the tv, they're mixed in with the rest of your regular subscription videos.

I watch shorts on my TV sometimes. They're short enough that my resistance to clicking on them is low. The long form stuff I have to really think about whether I care enough for a 15 minute video where I'm going to have to scroll past sponsored segments.

I rarely watch several in a row, but I typically watch one when I scroll past the Shorts section.