>If your primary personality is perceived
Yes thats the key word. Control perception, and you can win. Which is what the repubs do. They can make someone who says heinous things, sound presidential.
The dems need to create that. Its cheaper, its more efficient, and it works.
I'd love for someone to come up with a workable alternative, but until they figure that technique out, the dems should figure out how to emulate what is working. Within their constraints of course. They are still a big tent party, so they cant do the same things as trump.
