This was over a decade ago. We were selling into the Pro Tools market, alongside Waves, UA and other tools more likely to be sold into studios and didn't see a lot of objections to the iLok.

I still remember walking into one of the highest profile million dollar mixing stages in LA, opening their Pro Tools plug-in menu and almost every single piece of software was pirated. Unfortunately even people who could pay for software (and had a strongly developed sense of IP rights for their own work product) seemed to have no issues ripping us off.