Can anyone do that though? You need the tokens and the pipelines to feed them to the matmul mincers. Quoting only dollar equivalent of GPU time is disingenuous at best.
That’s not to say they lie about everything, obviously the thing works amazingly well. The cost is understated by 10x or more, which is still not bad at all I guess? But not mind blowing.
Even if that's 10x, that's easy to counter. $50M can be invested by almost anyone. There are thousands of entities (incl. governments, even regional ones) who could easily bring such capital.