Browsers are incredibly complex, and moving them to an IPC model is not easy. Essentially, you need to ensure "same process like", performant JavaScript interoperability in some cases, often (but not always) due to backwards compatibility.
Firefox has shared a lot about their efforts in moving there. If you're curious, there are a lot of blog posts and internal design docs under their project name "Project Fission".
But yeah, the fact that both Chrome and Firefox have managed to do so does leave Apple looking slightly bad here.
