They used short strings for the names, which is very different from deception.
https://ollama.com/search
> DeepSeek's first-generation of reasoning models with comparable performance to OpenAI-o1, including six dense models distilled from DeepSeek-R1 based on Llama and Qwen.
Well I guess if you are in the Enterprise Java naming model you would expect something like "VisitorModelUtilsListGetterAdapterInterceptorMessageManagerDrivenObserverPool"
If you look at their API docs you will see:
model: name of the model to push in the form of <namespace>/<model>:<tag>
I don't think there is any reason to jump to the conclusion it is some type of conspiracy here, just naming things based on a API that probably didn't think about distillation when they created it.