Would that people would make the same effort to push back against PR departments, which in the case of social media companies often end up enabling the industrialized production and distribution of hyperbole.

There's a lot of "come on just let me have my hyperbole, man" begging on the internet lately. And yes, it needs to be beaten back with truth and logic. I don't understand the mentality of people who think any amount of hyperbole is acceptable, because the effect it has on public perception is very serious. People get their news from Facebook. Should they? Probably not. But if we let people have their fun little "maybe X.... I'm going to go ahead and say DEFINITELY X" clout-chasing moment then we're allowing a lot of people to be deceived.