>On the contrary, to the extent that the self appears there at all, it is to be effaced.
Within the context of Theravada. Mahayana embraces the "small" self. All Buddhist acts of compassion are anchored in self-interest. Just how you caring for your family is simultaneously compassionate and self-serving.
Just how we try to create real "value" through meritocracy Buddhism preaches giving and skillful means. The overlap is significant.