I'd argue that the people in these comments are suffering from cognitive dissonance.

I see people presenting two beliefs:

1) enterprises should be free to offer the services they want, to who they want

2) consumers have the right to bully enterprises that don't offer what they want

And that's fine. People can have different politics.

But IIUC, these two beliefs are mutually exclusive.

Dictionary for the illiterate:

- Bully: when you use peer pressure, through public exposure, to induce negative consequences, as a political strategy, for furthering an agenda, and getting the victim to align with your interests.