Call me thick, but it's like back in the day, rich bored person goes to an artist and says "paint me this and that". Except now the "rich" person calls themselves an artist and "actual" artist is replaced by AI contraption that basically regurgitates real artist works. It's kind of comical.
But also makes sense. If you wanted e.g. music, you could either look at catalogue of what's out there or try to make your own. But if no one is making what tickles you and you yourself have no talent to make what you would like to listen, the AI comes to rescue.