I have kids and I'm very active too. I'm not saying they're not active. I'm saying they're not diving. And if they do dive, once, wouldn't they be buying an Apple Watch Ultra for Christmas, that says that it can do your dive, but also be useful every single day of the year?

In terms of data, well, the number of kids per family is trending down, marriage is trending down, relationships are trending down... I don't need to measure anything, everyone's audience is becoming the No Kids audience.