Your understanding of the law is incorrect when you say "the executive branch MUST enforce it". Administrations of all political stripes have decided not to enforce parts of particular laws. And this is precisely because "enforcement" means you need to use limited resources to prosecute someone for breaking the law, and the executive branch has always had wide latitude deciding who they prosecute. If Congress decides the president is
not faithfully enforcing the laws, their option is impeachment. Well, we all saw how that went the last few times...
The thing that is shocking to me about the current TikTok situation is that while Trump may be free to say "I won't enforce this law", he can't write any sort of executive order overturning the law, and I think it's pretty disgusting the media isn't pushing back against this more (except for Kara Swisher, who made this exact point) and saying this isn't possible.
The law is explicit that any company (like Apple, Google or Oracle) that provides services for TikTok would be in violation of the law and subject to large penalties. Nothing Trump says as president can change that without Congress acting. So it is simply baffling to me that these major companies would be willing to put themselves in serious legal jeopardy with just what amounts to a pinky promise and a wink from Trump.