So it sounds as if the left are attempting to cater to issues further up Maslow's Hierarchy of Needs than the majority of the voting populace think are important.
That's interesting, because it feels like "the right" (in my experience and whatever left and right mean these days) wouldn't recognise or consider catering to anything above the two basic levels (and to be honest, the 'brutal truth' part of my own personality tells me that anything above those two basic levels is 'cream').