My company is doing some similar crap. Half a year wasted on some bullshit AI thing that half the engineers were questioning from the start. Usage numbers are in the low 10%-20% range and are dropping despite massive push from marketing and onboarding teams.

The solution is to of course push even more AI stuff. The actual quote one of the C-level used was "Users don't understand the power of AI yet!" and I could barely hold in my laugh when I heard it.

I've been feeling like the world has lost their fucking minds with the AI push. I know that VC/investors play a big role in it, but I've never seen anything quite like it. The AI toothbrush [1] really took the cake for me for peak of absurdity, I wonder what these geniuses will come up with next...

[1] https://www.oralb.co.uk/en-gb/product-collections/genius-x