Wokeness is the comparable, I teach at a liberal art university, there are probably few places more "woke" than this. Even here if I count there is probably a 10:1 ratio of "people complaining about woke" vs "people demanding a woke thing".
The feeling that others are judging you from a high horse is a very strong force, even if they aren't judging you at all. And strong forces can be used to manipulate people into making choices against their interest .
This makes discussions like these inherently slippery and circular. While it's clear that many people do actually hold beliefs that their critics would characterize as woke (as evidenced by real-world impact like master branches being renamed, indigenous land statements, and DEI quotas), they're never going to voluntarily accept a label that has been turned into a pejorative.
Some of them did even mention it only after a meat eater asked them why they are not eating $X.
As mentioned in my live I met only one vegan that smugly and unprompted talked about veganism. And they were the type who would talk that way about literally every topic.
I am generally careful with stories like that. "Trans bathrooms" is another one of those. My institute has non-gendered bathrooms for the past century, mainly for space reasons. And that never was a problem.
If you love meat, but understand the ethical argument behind not eating it, wouldn't it be practical if vegans were smug assholes that you don't have to listen to? That is why some people want them to fulfill that cliché — I am more interested in the truth, especially the truth that has an impact on my direct life.
¹: There ought to be a number of people everybody met, who are vegans, but you don't know they are, because they did not mention it. E.g. my bands drummer (a old punk) is vegan and it took me two years to figure that one out.
I have several friends who are vegan. My point is that they don’t deny it–if you ask them, they’re happy to say “yeah, I’m vegan.”
But people who believe in things that are widely considered woke, like changing ‘master’ branches to ‘main’, usually will deny that they are woke or that they want to change the name for that reason. They’ll tell you it’s about common decency or not offending others and that it has nothing to do with wokeness.
During that time actual cliché hipsters existed as was apparent (via the internet), but more important to my own life was another aspect: it was a kind of catchall term for people who didn't fit neatly into the usual known groups (Punks, Skaters, Metalheads, Ravers, Emos, ..) or did their own thing. I was connected to my local art scene, most of which have been called hipsters without actually being or remotely looking like hipsters.
Hipster was a degorative for: "Oh you think you're different". The thing was I didn't only think that, I was different. Probably most people on this website here were different from the average person during their teens.
You don't just eat vegan, you are a vegan. The thing to recognize is that these boxes exist to make themselves feel superior. So they put the people whose behavior and existence induces cognitive dissonance into their world view into boxes and pat themselves on their backs whenever they can convince themselves they spotted a marker that proves the person opposite is part of that box.
And before there is a misunderstanding: the boxes can work both ways. People within a box can hate on those outside of it and vice versa — and both feel superior to the other. The point is that people ascribe certain attributes to the boxes and use it to paint simplistic pictures of the world around them, precisely because it makes them feel better. Made a certain food choice? Congrats, idiots now think you're smug.
And I am not even vegan. I just try to look past the boxes as life is much more nuanced and much richer behind them.
You never eat lunch with colleagues? Never eat dinner with family and their significant others?
It is very hard to hide that you are a vegan.
I don't know about you, but I don't give a damn about made up problems that aren't part of my life. Don't get me wrong, I can totally imagine smug vegans. I just made the observation that 99 percent of the ones I met would receive a disservice if I went under the assumption that "all vegans are smug assholes".
Similarily my assumption for meat eaters isn't that all of them are assholes. But I observed there are people who are so triggered by the mere thought of vegans existing, they can't stop talking about it or demanding from any supposed vegan that they explajn themselves — so the exact thing they claim vegans do.
