Apologies if my wording was too vague. I am using 'Self-aggrandizing' to mean a high exhibition of self-importance, or to put it another way, advertising one's self in a way that makes minor events or details seem bigger than they are. I am using 'competitive social engagement' as an alternative phrase to "Keeping up with the Joneses" which illustrates comparing yourself to your neighbors in terms of status, wealth, moral fiber, etc.

The invention of Social Media propelled us into extreme versions of these two very-human aspects of our psychology, which I believe to be both dangerous and ill-fated.

My intention was not to attack in any way, I just thought your reference to obituaries was an interesting link to our past prior to social media that was worth exploring and comparing. In a way, we can think of our Facebook profile as an extended obituary since that data is all accessible after we die. In fact, I am experiencing this on Instagram, having just lost a friend on New Year's Day and sitting down to peruse his old Instagram posts for the happy memories therein. Your comment just got me thinking, so I decided to expound on it.

added: I should maybe clarify that I'm of an age that remembers what the world was like before Social Media and the Internet as we know it today. The differences when I compare those two halves of my life tend to be alarmingly drastic, which is something that warrants examination, to me, since many HN readers might be a bit too young to remember, so from their perspective, Social Media habits are likely more normalized.