Which is why I don't think the way forward is for everybody to leave social media. It's just not going to happen en masse, that's asking too much. We need to build media which can't be owned. If we ask people to sacrifice something, it should be an extra few cents on their electric bill and yesteryear's phone plugged in somewhere and hosting their share of it.
I've only been exploring it for a few days now, but nostr seems promising for this kind of thing. The content is awful, just coin bro stuff, but as something to plug into and build apps for... seems legit.