Loads of companies saw a fresh source of capital. but it had strings, you couldn't be an evil mining company, use exploitative labour practices or generally be shitty.

Obviously thats hard to do and still maintain a massive profit, so some did the next easiest thing to greenwashing: hiring some DEI consultants and PR people to take some photos of the three employees with blue hair and melanin.

ESG is still a thing, despite some finance bros making a fuss.