Lots of utility software like spell checkers and the like still existed. These would be trivial to implement in Lisp but are really annoying in assembler.
Lisp would have been really good relative to BASIC interpreters at the time--especially since you could have tokenized the atoms. It also would have freed people from line numbers. Linked lists work well on these kinds of machines. 64K is solid for a Lisp if you own the whole machine. You can run over a bank of 16K of memory for GC in about 50 milliseconds or so on those architectures.
Had one of the Lisperati evangelized Lisp on micros, the world would look very different. Alas, they were off charging a gazillion bucks to government contracts.
However, to be fair, only Hejlsberg had the correct insights from putting Pascal on the Nascom.