So it should come as no shock whatsoever that now that another political group is politically ascendant the marketing that is valuable has changed, so there go the marketing programs that were designed for the old power structure.
Change that occurs through fear of your power can only last as long as your power. Lasting change is only possible by actually changing hearts and minds. Progressives have forgotten in the last 10-15 years that the progress which we've won took generations not because our predecessors were weak and slow but because it inherently takes generations to effect lasting change. It's a slow, painful process, and if you think you accomplished it in a decade you're almost certainly wrong.
According to reporting at the guardian [1], FBs DEI program increased black and brown employees from 8% to 12%. Seems abysmal.
My perspective, US society is still fighting for gains that _started_ 160 years ago. Still painstakingly slow. We take for granted perhaps the first black president is _recent_, the first time having two black senators is now, school integration is about 40 years old in some places - not even one lifetime.i don't think it's an accurate characterization that huge strides were made in just the last decade, or that we were even starting at a "good" place.
I fundamentally agree on how slow the progress has been. I don't know if it needs to be that slow. I disagree that there is a wide held belief that everything was done in the last decade. Notably because of how little has been done. It's not like we're in that good of a place, never really were.
[1] https://www.theguardian.com/us-news/2025/jan/10/meta-ending-...
Exactly. And you're not going to change hearts and minds by silencing dissent and enforcing speech codes, as progressives are wont to do these days.
We have dozens of programs that were later legislated against or later ruled illegal by courts. There was no time Progressives were against racism. Notable black leaders like Malcolm X correctly pointed out that white Progressives never supported black people — but were appropriating their voices as a cudgel against other white people, eg in an internal power struggle of the Democratic Party where the northern Progressive faction drove out the Dixiecrats.
2025 is the year that Progressives need to accept their perennial racism is no longer acceptable, even if they appropriate the language of civil rights to justify their continued bigotry.
I'm trying to put in flat terms, but fundamentally power matters. This is the base of democracy: give people the power to change things, there needs to be a fear that these people will exercise their power.
Changing hearts and minds is beautiful, but one reason is that it usually doesn't happen, I think very few people will ever just stop being racists for instance. They might stop saying racists things, and might care more to not go against social rules and laws, but changing their deep believes will not happen, or it will take decades, if not a lifetime.
And also people are way more influenced by their everyday environments than nice speeches. Having a nation that values diversity helps more to also embrace these ideals, than living in a racist dictatorship and fighting at every corner to keep your minority voices in your heart.
> It's a slow, painful process
The trap is to see it as a one way ratchet, when in reality it comes and go, and the groups with the most power can revert decades of progress in a snap of finger. Women lost abortion rights over a few weeks (the leading to that was also long and slow, but when it finally happens it doesn't take much). Foreign people lost the right to return to their US home within days when the ban happened last time.
Power matters.
ETA: and do you think that number will increase, stagnate, or decrease with DEI gone, and why?
I've worked in Wall Street tech for 20 years, and while the demographics of my coworkers have changed, it largely had nothing to do with DEI or other recruitment efforts.
In the late 90s/early 00s it was FSU Russians&Ukrainians living in South Brooklyn & US born and/or raised Cantonese speaking Chinese from downtown. By late 00s, percent of Indians started to tick upwards. In 2010s, mainland Chinese students on visas ticked way up, and in 2020s one of the fastest growing groups was actually female mainland Chinese students. Campus recruiting may pat themselves on the back about finally growing the % of women, but this was largely downstream of enrollment & degree choices made by these women many years before.
In many ways it's gotten a lot better as all these different groups largely work wherever in the organization. 15-20 years ago there was a big problem with the Indian UI guy loading his team with Indians, the Chinese data guy loading his team with Chinese, and the Russian backend lead hiring all Russians. You could guess what team people were on by their face, and they'd often slip into their native languages at work. Not the best for collaboration.
Also agree that real change of hearts & minds is slow going over generations, and can't be legislated. That said we have made and continue to make a lot of progress. Anyone who has been alive more than 20 years should be able to recognize US culture in 2020s is so different than even 2008, 1999, 1990, or the 1980s..
I think some people mix 1) cultural change (acceptable words people use / ok jokes people make) with 2) legal changes (gay marriage rights / expanded legal protections from discrimination) and finally 3) outcome changes (higher % of group going to college / lower % of group being poor / etc). 1 moves faster than 2 which moves faster than 3. I think that's because each is downstream of the preceding change. You can't directly change outcomes in a short time span.
There are countless instances throughout history of lasting change being sparked by a single moment. Sure, that moment is frequently the culmination of some period of struggle, but you have to remember that the issues that came to a head and sparked those DEI initiatives a few years ago were exactly that—the product of literally centuries of struggle. Or, perhaps more accurately, a recent phase of that struggle.
So, I believe your emphasis is on the wrong side of the equation here. That is, it's not that there is an inherent deficiency in a trending moment or ascendant party giving rise to change. It's the explicit pushback against DEI that is responsible for its unwinding. And, this effort was not successful because the party that sponsored the pushback was ascendant. Instead, part of the party's ascension was due to it making an issue of the pushback. More specifically, the blowback was part of a divisive theme, along with illegal immigration and other issues.
Progress is not a one-way street and gains are not de facto insulated against erosion. Progress (and its security) is a product of the mores and culture of a time, and these can be influenced and manipulated. So, there is really not such a thing as "lasting change", and that's what we saw here. In some ways, the blowback has taken us not just back to our pre-DEI state, but to a pre-1960s mental footing.
Of course it was, and so is this latest effort from Meta. I'm sure if there was some anti-Brazilian group in power in Washington or something, you'd see Meta shutting down their offices in Rio.
AKA. Cheerleading for the power structures.
I've witnessed the DEI transformation from the inside - which amounted to a chief diversity officer being hired, a lot of incredibly sanctimonious online trainings got scheduled for us, and rainbow flags started popping up in the weirdest places.
A few coworkers I had, who checked a lot of the boxes got dragged into interviews and company events (which some found somewhat uncomfortable). Very little changed in practice, and if you didn't care to read the company newsletter (who does that anyway), then you didn't experience much of it.
