The plan is also to force existing customers to re-negotiate their existing long term contracts (many made on favourable terms a few years ago) to include the agentforce and data cloud stuff.

The window of opportunity for this is now: people seem to believe the 'agents' are something really quite new and different, and we haven't yet reached the peak of the hype curve. (Whereas in the boring, backwards enterprise companies salesforce is very active in we are past the peak hype for LLMs/RAGs and its hard to sell that).

A bit ironic he says he will hire 2k+ sales staff though, considering part of their pitch for agentforce is it will handle any customer interactions, sales included.