While sales is true for large enterprises, in SME and lower ones, it's users' wants and value-for-money that dominate. This domination can lead to nowhere, but quite occasionally, it leaks out as users move jobs and into positions of "power" in the larger enterprise, and choose their familiar software instead of the existing/encumbent ones.

Then these new startups get a foot hold, and become the dominant software, grow in size and learn how to B2B sale as well.

> Sales is everything in B2B software and always has been. Product-led growth in B2B has always been fantasy erotic-fiction outside of chat/notes apps.

PLG creates the distribution to actually implement Sales effectively and at scale for B2B. Even those companies that originally were purely Sales-led now have a strong PLG component. PLG is far from be a fantasy, but now it's almost a must have motion to build distribution and long term healthy business viability considering also that Enterprise software is living a consumerization moment. Not to mention that the next generations of users and buyers buy and expect software to be different from the past, this is already happening.

That wasn't true for the first spreadsheet apps or database apps. Or Autodesk back when it first appeared.