1. Sixty percent seems astronomically high, do you have a source?
and
2. Most "normal" non-tech-savvy people I know who do use a password manager (which I've typically installed for them), are revealed a while later to still use a variation of password reuse : either storing the same password per category of websites, or having a password template they use on all sites, e.g. "IdenticalSecretWord_SiteName"