Why do you assume they are going to take their cars instead of their bikes ? Public transportation can be as convenient on bike distances.
I am not going to take off my silly hemlet and take more risks so fashionistas can ride their bike.
Did car drivers stop driving cars because seatbelts were made mandatory at some point ?
Anyway, from what I read, I am more at risk with my silly helmet because car drivers think I am safe and more prudent so they take more risks around people like me[1].
So it's a catch-21 or something to me. I'll get back to my car.
Or maybe we should enforce mandatory helmets for car drivers too. Since they _have_ to wear in any case they might stick to bicycle :)
[1] source: those australian articles all around the web