It's not bringing them a Coke, it's bringing them a dispenser that says "Cola" next to a fridge with options. For people who just want Cola, it's immediately available. For those with a brand choice, there are additional options.

The reality I'm trying to portray though is that the demographic of people who search "Google" in a search field rarely overlaps with the demographic of people who are opinionated about their search tool, so this ends up serving a segment of the population in the way they expected.