Wow, I've been there ! Years ago we dragged a GIS system kicking and screaming from its nascent era of a dozen ultrasharp dudes with the whole national fiber optics network in their head full of clever optimizations, to three thousand mostly clueless users churning out industrial scale spaghetti... The old hands wanted a dumb fast tool that does their bidding - they hated the slower wizard-assisted handholding, that turned out to be essential to the new population's productivity.
Command line vs. GUI again... Expressivity vs. discoverability, all the choices vs. don't make me think. Know your users !