I use my 3090 on a 4K TV and still don't see a need, although a lot of that is being bored with most big budget games so I don't have many carrots to push me to upgrade.
Turn down a few showcase features and games still look great and run well with none or light DLSS. UE5 Lumen/ray tracing are the only things I feel limited on and until consoles can run them they'll be optional.
It seems all the gains are brute forcing these features with upscaling & frame generation which I'm not a fan of anyway.
Maybe a 7090 at this rate for me.
