Then use tolls to improve and expand the mass transit services instead of only ever catering to the single-person-car-commuters.
(ofc it takes more than ontime performance to sell people on mass transit, needs to be a safe environment at all hours of the day -- even if I can take BART into the city in the afternoon, if I don't feel safe taking it back at 10PM then I'm just going to drive both ways, to say nothing of the choice to stop running trains at midnight)