I mean they do have "Air" and "Pro" monikers for the laptops, as well as a page dedicated to helping you choose which one to get - https://www.apple.com/mac/best-mac/ - so they're not using "consumer" or "enterprise" but it's still there.
With one caveat - Air is very popular in the enterprise world. It's just so much lighter! And powerful enough to handle the vast majority of non-eng tasks.
Right, but Apple's naming does seem to differentiate between real hardware differences vs. artificial software ones (e.g. how much crapware is preloaded).
