Not saying I agree that 'phones are listening to show us ads', but technically we have the capability for that to happen (sampling audio every X intervals and matching against a local database of keywords)
I think it is very easy to sneak a few (thousand) extra fingerprints in this database and do all kinds of tracking with it. All while the green microphone icon is disabled.
Why would “pool fencing” take up one of those valuable keyword slots on everyone’s phone?
And you’re going to see way less than 11k ads per day. Why would the ad server prioritize serving an ad for pool fencing (a phrase said once) over all the far more common topics a person talks about in a typical day, like movies, TV shows, food and drink, clothes, cars, consumer electronics, music, etc?
I'm not saying it is or isn't happening but it wouldn't be hard.