> A marketing firm called Cox Media Group has recently revealed that it is listening to user conversations via their smartphones through its so-called "Active Listening" Software. With this, the company will push advertisements that users will see on certain platforms based on the heard conversations as unveiled by a report.
https://www.techtimes.com/articles/307372/20240904/cox-media...
Is techtimes.com junk?
If you review the actual presentation (https://www.documentcloud.org/documents/25051283-cmg-pitch-d...), none of the claims in it are that remarkable. The whole kerfuffle seems to have come from a combination of the presentation actually being incredibly vague (probably intentionally to allow them to overstate the capability---this is a presentation for sales pitches) and some confirmation bias on the part of 404 Media, reading into it what they were looking for. But there's also a healthy amount of "news laundering," a lot of the articles cribbing off of 404 (like this techtimes one) actually make stronger claims than the original 404 piece does. It has a fair amount of weaseling that it's not clear how the slide deck should be interpreted, whether it's a real or speculative capability, etc.
If you've ever worked in enterprise software sales, you would be extremely wary of interpreting the slide deck the way a lot of these articles do. It reads like a lot of bluster.
The company I work for has had to cancel contracts and claw back money a few different times from vendors that have promised features that were mandatory in our industry that weren't actually available in the software. One I recall was a pricey leave of absence tracking platform that didn't actually consider hipaa compliance to be important.
Yup. Or if you've ever built enterprise software - after a sales engineer sold a featuee that doesn't exist l. Ugh
It's a small media company whose primary business is operating a handful of local newspapers and TV stations. They have no privileged access to mobile operating systems. If they really had implemented this scheme in actual apps (rather than just write it into a pitch deck), those apps would need to be asking for microphone permissions.
Note how there never was any follow-up showing that this really was happening. The story was only ever about that pitch deck. Compare that to e.g. the currently ongoing story about the dodgy things done by the Honey browser extension.
https://arstechnica.com/gadgets/2023/12/no-a-marketing-firm-...
Basically this is just a random small-ish company trying to get new clients with a flashy feature. Ultimately they have to use the same data as everyone else, which I’m 99.99% sure doesn’t involve any intentional (much less “active”) recording by Google, Apple, or Meta. Maybe they have their own hardware partners that have networked microphones, maybe they’re really using incidental recordings from their “407 data partners”, or maybe it’s an empty promise - I sadly can’t read the original(ish) article https://www.404media.co/heres-the-pitch-deck-for-active-list...
It’s perhaps noteworthy that the intermediary source is the NYPost, which is most certainly junk! This story isn’t fake news, but it also isn’t presented in a honest way, IMHO
There was a class action lawsuit back in 2019 alleging that Apple accidentally recording people's conversations with siri counted as wiretapping. If no enterprising lawyers has tried this lawsuit with cox, and no news articles has come out criticizing their broad ToS, it's probably safe to assume cox isn't doing it.
If marketing or sales can twist a feature such that it's not presented perfectly honestly, but makes them look incredible and all but guarantees a sale? I think they'll twist meanings for that bonus. Certainly not every member of sales and marketing, but often enough that the pitch deck of a sales team shouldn't have nearly this much sway, IMO.
(I wouldn't exactly rate techtimes.com up there with NYT/Washington Post/etc.)