This relies on the totally unsubstantiated view that a less appealing outward appearance is more honest.
If you believe corporations tend to fall short of their external appearances, then what reason do you have to believe this isn’t still the case, but from a lower basis?
I.e. you assume:
Before: 8 goodness points (apparent) = 6 goodness points (actual)
Now: 6 goodness points (apparent) = 6 goodness points (actual)
Wouldn’t your logic actually indicate their new goodness points (actual) should be 4?