At least from my personal experiences I know of at least a dozen sales that 3 years ago they would have made hands now. People compromise and buy what are clearly worse cars to avoid the Tesla brand. A friend just brought an ioniq a few months ago, same friend who was salivating over our Tesla a few years ago and kept talking about buying one endlessly. Guess why they didn't buy one..
Heck. I'm one of those people. We were customers for life. But my wife who loves our Tesla won't agree to ever buy one again. So we're back to VW. Yay...
I wish they would get rid of Musk. It would be nice if Tesla was just a car company.