You’re complaining about “discoverability” which hasn’t been easy since 2000.
The most successful independent writer today is probably Ben Thompson’s “Stratechery”
https://stratechery.com/about/ https://blockbuster.thoughtleader.school/p/how-ben-thompson-...
Through organic search, you probably won’t find any of his free articles when searching for a topic on the first page. He had to put in the work over years and couldn’t depend on Google.