What I’m getting at is simple, no one is going to find a random persons obscure blog where they are trying to build a “brand” or be a “thought leader” that is not on the first page of search results.
I subscribe to Ben Thompson’s writing and make it habit to go to a few other websites because they have earned my trust.
The only method that most people have ever had of gaining traction is via word of mouth and not
through search engines.
No one owes you traffic or discoverability any more than they owed HuffPost or the other click bait, SEO optimized websites before the algorithm changes
