Frequently there may be some sense in which you think of a diagram like that as a mapping from a chain of maps in the top row to a chain of maps in the bottom row, where the "mapping" is actually a list of functions linking the two chains (so all the vertical functions together map a row to another row). So it lets you wrap your head around quite complicated structures. Such things may arise for example when you have a structure described by generators with relations, and those relations themselves are described by generators with relations, which themselves have generators with relations... You get a chain of all of these relationships which "factors" the structure in some way, and then you want to study maps of your structure using maps of the chains of relationships.