story
For a company, the product itself, what makes money, cannot be OSS, as it makes its resell value effectively zero. If the software was OSS, then the software is _not_ the product, but added values are (support, consulting, etc... the classic trope)
But if the software itself wants to be the product, and is created by devs who require their monthly salary, typically the question is between a non-FOSS license or it not existing at all to begin with. Not between a non-FOSS and a FOSS license.