Devtool founder-style outreach campaigns and marketing

2 pointsdoctorslimm1y ago2 comments

We know founders have a certain skill for cold emails, and developers have an aversion to marketing.

Wondering what everyones personal style is for cold outreach for Devtools / APIs strategies that worked vs. didn't work.

Personally my style of cold outreach is as simple as possible - painfully manually written - no more than 3-5 sentences - with phrases on newlines rather than sentences - [hard part] relate in the first 5 words.

eg:

Hey Rob :)

noticed on github you might be using FastApi

My names Lando, head of ecosystem at Lazarus SDK

I know API security with python can be a nightmare

Our latest release directly wraps any Starlette and provides unified auth on your frontend too :)

Let me know if that sounds interesting or check out our homepage

2 comments

ogiberstein1y ago

Looks good! I'd maybe use fewer smilies though

doctorslimmOP1y ago

Good point too many smiles. I just wrote an article about this as well actually https://medium.com/@l.korganas/founder-style-developer-outre...

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