What's your argument? Surely you know that whether that's a reasonable position depends on what "this thing" is.
If "this thing" is a business model that puts money in an account and then makes the money expire, I think it should be illegal just like gift card expiration often is.
There's no reason to prefer consumer pressure against predatory practices. And their business would run just fine without that aspect. It's not important to their overall business model.
