By artificially recreating scarcity in virtual space and reproducing the same kind economic dynamic there, what Antonio Negri called 'symbolic production'. Think fashion brands, video game currency, IP, crypto, Clubhouse, effectively the world we're already in. There's an older essay by Zizek somewhere where he points out that this already has played out. Marx was convinced 'general intellect', what we know call the 'knowledge economy' would render traditional economics obsolete, but we just privatized knowledge and reimposed the same logic on top of it.