I posted an idea for a proven business a few days ago based on an area why my employer has given up on (too "small" for a multi-billion dollar company) and yet customers still seem to like and want[1]. I'm pretty sure this would be worth a few million at least, and I'd even be qualified to do it. Why don't I do it? Because it would be dull as ditchwater and I'd hate every minute of it. There's more to life than that.
The point is that solving dull business problems like that might be lucrative, but not many of us are motivated enough to do them.
[1] https://news.ycombinator.com/item?id=42305336