Seems like a natural idea for (early) Google. Any insights into why nothing like it happened?
Google has typically invested in existing viable technologies and forced them into a lower price point to make them more available. Google fiber was introduced 14 years ago when that kind of speed was unheard of. At the time most ISPs wanted to have bandwidth caps and rate limits because they were afraid of people abusing the network. Google came in and showed that it was viable to do at a price point for the residential consumer. This forced the market to adapt. Google also had a similar program with cellular service as well.
But their CFO (excellent, loved by everyone) had major traditional telco background, so GoogleFi was natural idea, despite it's limited market traction. And you are right -- Google dominant mindset was "ad supported" everything.
Separately, Musk of course was physics major. Google 99% CS. So mindsets and ideas vary (with plenty of overlap too)
I don't think Look etc was seen as competitive to Google Fi at all. If anything, that would have been a distribution channel. It was entirely execution-related. Musk is much more serious at shipping than Google where X was mostly Sergey's playground of hobby projects.
> speed was unheard of.
lol. only in the usa.
> At the time most ISPs wanted to have bandwidth caps and rate limits because they were afraid of people abusing the network.
lol again. it was all about monopoly incentives.
do you even analyze, bro?
sorry if this comes off too snarky, i have good intentions. i just find your insights very far off base.
You offer no evidence of any futurist thing that Google has done. At least nothing to the scale of what Elon Musk has done. Everything Google is done has been a calculated safe risk taking a small step forward in technology that was safe. It was absolutely intended to embed their position as a global leader in search and nothing else.
So you can be snarky all you want but it's more important to be correct and back up your statements with evidence. Even Google coming out with Chrome was not a futurist moonshot it was simply taking advantage of the fact that all other browsers sucked and they wanted to cement their position as a search leader and tracking what people do.
Starlink would have then their focus out of search and AI which they clearly understand better and dominate.
Also, there is nothing innovative from Musk itself as far as starlink goes. More than half of research and implementation is funded by USG and Tax Payer funded rebates and concessions.
And the other half?
Isn't the system for delivering them to orbit at low cost an innovation?
Absolutely not. SpaceX/Starlink didn't receive any money from the government. They tried to get a 800 million dollar subsidy, but it was revoked. Even then Starlink has cost a lot more than that to design, deploy and operate.
And as far as I've heard, a lot of Project Loon personnel ended up at SpaceX.
Also, the synergy may be a good part of the reason why Google was a large early investor in SpaceX.
It's all some sort of https://en.wikipedia.org/wiki/High-altitude_platform_station ,
limited by the constraints of available technology and budget for experiments at that time.
And not that pioneering (conceptually at least) either, because of https://en.wikipedia.org/wiki/Teledesic from 199x...
Google's business strategy for the longest time has revolved around selling software services. AdSense, YouTube, Google Drive - all of these are services they can scale up by turning a knob and waiting for servers to spin up. Rocket science is a whole different ball game, and one that most businesses simply can't justify regardless of the scale they're at.
https://arstechnica.com/space/2024/06/ars-live-caleb-henry-j...
Loon was an interesting attempt. I'm surprised we don't see any one trying to make HAPS (high altitude solar powered drones, essentially) work for communications. In principle they can do the same as satellites but more effectively and at better latency. A good HAPS network over the US could probably offer better than Starlink service for cheaper.
That cost win was because of reuse and reuse gave them a fleet. The launch market was inelastic and they had all this launch capability and not enough customers so they became their own customer with their excess capacity and now Starlink is successful enough that commercial launch will soon take a back seat to Starlink internal launches.
That SpaceX was able to launch 60 satellites per launch vs competitor's 6 and was able to build them for $1/4 million per satellite vs a competitors $10M made a lot more difference in terms of constellation viability than the launch cost.
Source: got approval to transfer to work on it the very day it was cancelled.
https://en.wikipedia.org/wiki/O3b
https://archive.nytimes.com/www.nytimes.com/idg/IDG_852573C4...
Google eventually sold its stake in O3b around 2016.
Would have been such a galactic halo for the Google brand. Not sure how the financial spreadsheets looked, but those don't do well in accurately quantifying brand value.
So there was some positive aspect to losing that rocket after all. :)
A world where meta has the global satellite network happening instead of current StarLink would likely be a worse one for humanity.
What a huge waste of energy, orbital space and pollution of the upper atmosphere when these eventually come back down, Elon needs to stop.
Starlink's cannot stay in their low Earth orbit for 10 years even if they wanted to. They have a limited amount of fuel to counteract the air drag.