The Path of Love begins with exercising our free will to choose to not be a selfish ahole. Suppression of our selfish urges is the first step to fully overcoming them, which is the process of purifying one's soul and, therefore, even the potential to vice.
"Blessed are the pure of heart, for they shall see God."
That is the highest point of human self-evolution, though precious few even attempt it, much less recognize a person who has done so. And so few believe it to be possible that even those of us who try are in a small minority.